David Maddalena Portfolio
Major style revision of the Vineyard
Christian Fellowship of the Peninsula Newsletter
During my tenure as an associate pastor at
this church of 250 adults, I took on oversight of the
newsletter. As managing editor I led the production team in a major
style revision, transforming a classic one-color publication
illustrated with clip-art into a newsletter more appropriate to our
creative, tech-savvy population. All content--writing and
illustration--now came from within the community; no clipart or stock
The unifying concept for this issue was
mine, and I wrote a couple of the articles including the lead piece,
and was the last stop on the editorial chain.
The opportunity presented
by this issue's subject perfectly represents the communication
'problem' faced by a pastor: take an ancient truth of possibly obscure
meaning, teach it in a modern community in a meaningful and relevant
way, watch for the results, then bear witness to the successes (and the
failures) in order to encourage further exploration.
Note: certain names in some of the stories
have been blacked out for privacy.