David Maddalena Portfolio
As the senior writer for this privacy
services and software company, I created privacyright.com. In 2000, I
was one of the key members of the team that identified a rise in
consumer concern for online privacy protection. My insights
influenced not only our message, but the design of our product as well.
This first iteration of the privacyright.com
site was intended to be an educational resource for investors, the
public, and potential corporate customers. The site positioned
PrivacyRight as an expert in the developing online-privacy space. As a
calling card, the site attracted the attention of Washington
legislators (who met with our executive team), privacy experts (one of
whom joined our company as CEO), and competitors (who plagiarized my
content in at least one case).
Below are PDF images of some of
the site pages. The site has been down since the early 2000s: after the
tragedy of September 11, 2001, our company lost investments and closed
its doors. At the same time, privacy lost mind-share to
security, further weakening our business model.
Note that these PDFs preserve my written
work, but some of the other
page elements (images, colors) have not survived the years or the
conversion from HTML to PDF.