David Maddalena Portfolio


Fujo.com Newsletter

As the senior writer for this web company, I researched and wrote all marketing materials, both investor-facing and consumer-facing. I was one of the key members of the team that identified a rise in online consumers' concern for privacy protection, a concern that we would strive to satisfy in a company refocus. My early insights influenced the user interface of our product and further highlighted our potential to solve a growing problem in the early rush to move products and services online.

I created and edited this newsletter, under the direction of the Fujo executive team, to educate potential customers, investors, and the public in the risks of handling consumer information online. I recruited and directed members of various teams at Fujo to write articles in support of this mission. Fujo became PrivacyRight, Inc.

Fujo Newsletter