David Maddalena Portfolio
As the senior writer for this web company, I
researched and wrote all marketing materials, both investor-facing and
consumer-facing. I was one of the key members of the team that
identified a rise in online consumers' concern for privacy protection,
a concern that we would strive to satisfy in a company refocus. My
early insights influenced the user interface of our product and further
highlighted our potential to solve a growing problem in the early rush
to move products and services online.
I created and edited this newsletter, under
the direction of the Fujo
executive team, to educate potential customers, investors, and the
public in the risks of handling consumer information online. I
recruited and directed members of various teams at Fujo to write
articles in support of this mission. Fujo became PrivacyRight, Inc.